All In The The Details: Lemon Place Cards

All In The The Details: Lemon Place Cards

Here at RGI events, we believe what REALLY sets a great event apart from a good event are the details

- small steps which enhance a guest's experience - makes them feel welcome and leaves them with a lasting memory of the gathering .

In this series of blog posts 'ALL IN THE DETAILS'. We will be exploring some of RGI's FAVE tiny touches, which we have brought to life for our clients.

First up, are these place cards with a twist ;) we were able to pull off with the help of the fantastic Laura Hooper and her team at Laura Hooper Calligraphy.

Details were the name of the game at a very special outdoor event produced by RGI this past summer in New England. Custom watercolored 'How to Eat a Lobster' cards, foil edged menues, branded wine glasses, lovely linen hemstitched napkins custom embroidered for the occasion, custom lobster mallets and bibs, locally sourced 4-course wine pairing ALL set atop beautiful white-washed farm tables accented with hand-picked summer hydrangeas foraged from the surrounding countryside -

No touch was too small to be overlooked at this intimate traditional New England-style Lobster Boil bringing together a stylish group with high-end tastes. We wanted to elevate this beautiful event, held under the setting sun on a private farm estate in New Hampshire to a super elegant, yet, comfortable evening for attendees.

BUT one of our FAVORITE details we placed on the table that evening was the unusual, yet highly appropriate place cards - utilizing an aspect of the entree course to direct guests to their seats.

The idea: Take a traditional accompaniment to the meal, the lemon, accenting just off the dock seafood in this case - and make it really shine. We enlisted Laura Hooper to lend her fantastic talents to bring it to life.

It required some event engineering - testing different paints and markers on lemons, which were then frozen to ensure the lemons would stay preserved for transport from DC to New England, last a week in a refrigerator and the ink wouldn't be compromised in any way. The atelier freezer was filled with citrus to make sure we could pull it off - and we did!

The final product received almost as many raves as the fresh New England seafood. 

Take a look below for some shots of this stunning soiree and our lemon production!

Corporate Summer Bash

Corporate Summer Bash

Event Type: Corporate client throws an outdoor summer bash for their employees

Attendees: 1,200

What We Did: Planning, Design, Production and On Site Execution

Venue: U.S. headquarters of a European-based corporate client's outdoor lot with a cocktail reception held in the lobby

Theme: Upscale Carnival with European touches

Biggest Challenge: Taking a vacant and long out of use 20,000 sq. foot lot and turning it into a venue ready to welcome 1,200 guests

RGI's Favorite Creation: Food Truck Alley and European style Beergarden

 

When one of RGI's corporate clients wanted utilize their newly purchased parking lot to put together an event to celebrate and show appreciation for all of their employees & families - RGI wanted to take that opportunity and run with it! What better way to show appreciation and have a little family fun than to throw a summer carnival inspired event?! We couldn't wait to create this awesome, over-the-top environment for our client and guests - so we went big!

In order to transform the raw, vacant lot space and achieve the goal of a high-end afternoon which was entertaining for guests – we knew it was going to take some serious creativity and logistical strategy. – not to mention, we only had about 5 weeks to pull it off – INCLUDING preparing the lot as an event site. This included necessary maintenance, temporary security fencing, landscaping and cleaning. The outdoor nature of the event posed unique challenges – not to mention the need to run water and power to the space for a complex technical set up and attendees necessities like portable restroom trailers.

The project lived up to the challenge we knew it would be - but once we had preformed the necessary prep - guests arrived to find a gourmet BBQ lunch buffet, traditional lawn game area, lounge vignettes, 5 food truck food court, artisan cotton candy and lemonade stands, traditional carnival game arcade alley, kids face-painting and airbrush tattoos - along with caricature artists, DJ entertainment, video photo-booth – and, for guests 21+, RGI created a European Beergartien in the lobby of the client’s headquarter building where guests enjoyed tastings, upscale bar fare, outdoor inspired décor and traditional café seating complete with umbrellas.  We brought in and installed 2 jumbo-oversized sailcloth tents for shade, added market umbrellas to lounge vignettes, and brought in a potable water truck at the last minute to power misting tents.

– it was an event RGI is very proud of, through which we truly demonstrated not only our planning and production expertise, but our ability to pivot, work well under pressure, and rise to the occasion. We like to say we make the impossible, possible – and it showed at this event. 

Take a glimpse below!

Events 101: Deciphering the Dress Code

Events 101: Deciphering the Dress Code

We are so excited to debut a new conversation series on here on the RGI blog, Events 101! In this series we will lift the veil on special events tackling variety of different topics we hope you will find helpful when aiming to be the host (or guest) with the most! We kick off this series with a question our Commander in Chic Rachael Glaws gets asked all too often - What should I wear? Read on for her thoughts on Deciphering the dress code - or - seriously what am I supposed to wear?!?

The excitement that comes with opening an invitation! The hand-addressed envelope arrives, shiny ink shimmering on textured, thick card-stock. You tear it open and admire the care that went into selecting the beautiful design. Your heart starts to quicken as you read the details of what promises to be a fantastic fete – and then it drops as the line ‘Attire: White Tie’ jumps out at you. WELL WHAT DOES THAT MEAN!

Take a deep breath, and don’t panic. It’s true that the nuances between Business, Business Casual, After Five, Resort Formal, White Tie, Black Tie…you get the point … can tempt you to forget the whole affair. But before you do that, pour a glass of sav blanc and take a look at this handy guide to some of the most common terms of attire.

Formal

The most common types of formal attire you will see on an invite is either white tie or black tie. Ladies, this is an easy one for you, because your expectation is nearly the same for both. Choose floor length dresses in a seasonal friendly fabric (think luxe velvet or satin in the winter, chiffon or lace in the summer). For Black Tie, gents are safe with a traditional tux, sans tails. Dependant on the host and occasion (think winter, evening wedding at a country club vs. movie premier) a dark suit may also be appropriate. White Tie however, calls for the highest level of formality. Gloves for ladies and white tie, tails and for the traditional, a top hat for our escorts. Should you just see ‘Formal’ on your invite, assume black tie. Need some inspiration? Check out these ideas from one of our fave fashion resources Rent the Runway

Cocktail

Tea length or short dresses are appropriate for ladies (within reason, of course!) Feel free to put your personal style signature into the look while following that guideline. Class after all is ALWAYS appropriate. For the men, stick with a fantastic suit but with the formality level taken down a notch, push the envelope a bit with a pop of color in the tie, or even in the blazer. Occasion is your best dictator of course – but this directive invites revelry (hello, cocktail!!) so a bit of envelope pushing is just fine.

Business

Here is where I tend to see the most variation on a simple dress code. Thusly, it can be one of the hardest to decipher. If you would wear it to a job interview, its probably fair game for this one. The slightly less rigid Business Casual still calls for a bit of button up but with a stylish twist – think a sharp-shouldered blazer over a chic ankle pant. However, unless you work in PR, Fashion, Music or another edgier industry stay away from open toes shoes or denim. Leave those for the even less rigid Casual Chic where either of those items is sure to be a welcome style statement.

 

If you’re still not sure what to don to a fantastic fete, a few rules of thumb: An evening wedding (beginning after 5pm), unless you are outdoors, will always be a formal affair. Let common sense be your guide and dress for comfort (4 inch stilettos to a beach bbq are probably unnecessary – and a waste of a great shoe!). Ask yourself what your mother would say before you walk out the door and it’s ALWAYS better to slightly over dressed, than underdressed. And for dress code tips down to a science – check out the guide from Miss Manners herself, Emily Post, (Attire Guide: Dress Codes from Causal to White Tie) on the subject.

Now put this on, and dive into your closet!

Portugal The Man, Purple Yellow Red and Blue

 

XO, Rachael

 
 

Corporate Headquarters Grand Opening

Corporate Headquarters Grand Opening

Event Type: Corporate client christens their U.S. Headquarters

Attendees: 500

What We Did: Planning, Design, Production and On Site Execution

Venue: The brand new U.S. headquarters of a Europe-based corporate client 

Theme: Bringing the outdoors, inside, through an upscale garden party

RGI's Favorite Creation: The color palette and tons of candle light

Biggest Challenge: A last minute venue change which allowed RGI to shine through creative problem-solving and quick thinking. Don't worry, the show went off without a hitch!

This corporate client has built a worldwide brand based on the values of localism, sustainability and environmental consciousness. RGI wanted to take those values and translate it into an event that their newly hired U.S. employees could easily relate to in celebration of their U.S. expansion. We wanted to create an atmosphere which was fun and laid back yet elegant and upscale - further engaging employees in our corporate client's mission and goals. RGI conceptualized an indoor garden party taking the best parts of an outdoor soiree within their headquarters building.

Guests enjoyed traditional lawn games such as corn hole, oversized JENGA and horseshoes (all branded in our corporate clients logos and colors of course!) Decor consisted of lots of leafy elements including a 10 by 20 foot boxwood wall with custom logo cutouts. Guests enjoyed a fresh seasonal menu accompanied by cocktails courtesy of Heirloom Catering. Sweet Root Village was on hand to provide fabulous floral accents in a green and white palette. We created lounges throughout the space for guest seating consisting of baroque-style patent leather furniture an amalgamation of classic and contemporary. Guests also enjoyed a DJ courtesy of Bruce Pike Productions who also added lighting elements to enhance indoor ambience such as bistro lights. Last, but not least, Fabrications Events covered the floor in artificial turf to further create an outdoor experience.

Scroll down to check out some photos from this corporate grand opening!

Larger Than Life Messaging

Larger Than Life Messaging

Event Type: Cocktail Hour Entrance Foyer at a Non-Profit Event

Attendees: 500

Venue: Andrew W. Mellon Auditorium

What We Did: Conceptualize, Design, Messaging, Branding and Execution

RGI's Favorite Creation: The 8 foot tall by 16 foot long portable plexiglass structure representing the statistics our non-profit client's programming is trying to combat.

Biggest Challenge: Figuring out how to construct the 8 foot tall by 16 foot long portable plexiglass structure representing the statistics our non-profit client's programming is trying to combat.

 

One of the many things that makes RGI events + public relations so unique as a production partner is the fact that we are not JUST a planning and design team, but we also highly emphasize the organizational messaging of our clients - making it our goal throughout an event to continue bringing the focus back to the organization and it's objectives. Through our priority of  'materializing the message', RGI events + public relations utilizes the event as a vehicle, in order to make it as impactful as possible for the attending guests. The conceptualization and creation of unique messaging opportunities through sensory mediums attendees can see, touch and feel creates a very special, emotionally resonating and powerfully impactful experience that the guests can walk away with and remember. Engaging attendees through event is a must for success across the board.

RGI had the opportunity to bring our unique messaging strategy and design to life in the entrance foyer of the Andrew W. Mellon Auditorium for one of our our non-profit clients, Project HOPE, at their Annual Project HOPE 2016 Awards Gala. Utilizing the theme for this year, Make Hope Happen, as a guide - we set out to show in larger than life ways just why and HOW that sentiment was important for attendees. We worked with our graphic design partners to put together custom multi-media projections on 8 oversized LCD screens throughout the room cycling through a series of results oriented statistics from Project HOPE's programs around the world. Further, exhibiting for attendees the impact their donations can make. This was also an important moment to show corporate and long-terms donors just how much their 2015 giving has accomplished since the last gala.

While the statistics on Project HOPE's work are plentiful - they are also massive - both in the problems they combat and the results they achieve. We wanted to give the attendees a physical understanding of just HOW massive the efforts the organization is mounting to continue to combat HIV/AIDS in Africa must be. To that end, we designed and headed up fabrication on an 8 foot tall by 16 foot long portable plexiglass structure, which we filled with 7,000 branded blue plastic balls and covered with custom stencils. This represents the number of HIV cases diagnosed in an area of focus for our non profit client within the span of a week and helps attendees visualize the true magnitude. Highlighting further the urgency of the problem - we broke down that stat to illustrate how many cases that meant would be diagnosed JUST during attendee's time at the gala.

-and of course - we washed the foyer in branded lighting color and patterns, highlighting messaging stations, accented by beautiful, modern, floral arrangements -to tie the space together.

Want more? Check out the pictures below!

 

NextGEN Leadership Board

NextGEN Leadership Board

Event Type: Non-profit cocktail party

Attendees: 200

What We Did: Planning, Design, Production and On Site Execution

Venue: Long View Gallery, Washington D.C.

Theme: A Celebration of a Philanthropic Organization for Global Effort

RGI's Favorite Creation: Custom Airbrush Tattoo Bar

Biggest Challenge: Weaving organization's messaging through this event for an audience of philanthropic minded young professionals in an engaging yet authentic way.

 

RGI was brought on board by the NextGEN Leadership Board in 2014 prior to the organization's launch in New York City. After RGI's successful production at Midtown Loft and Terrace in Manhattan last summer we were retained to build the Board's outreach strategy through special events continuing in New York City and expanding to Washington, D.C. Beginning in 2015, RGI created and executed the Board recruitment strategy got the Washington, D.C. Chapter as well as the planning, production and design of D.C.'s Marquis event and the NextGEN Junior Gala in May of 2015.

The goal of this Gala was not only to make money for this organization, but to engage and retain an audience to expand the NextGEN Chapter in Washington, D.C. In order to do that RGI placed priority on NextGEN's organization messaging by weaving touch-points through the event so that while participants could enjoy the different aspects that were provided, attendees were exposed and encouraged to pledge their support to the organization.

Event highlights included: an artisan cocktail custom action-oriented libations to attendees, international themed hor d'oeuvres, a multi media moving picture photo booth, Moroccan style lounges and decor and an airbrush tattoo bar where guests were adorned with NextGEN's tagline and logo for the remainder of the evening. The centerpieces was a custom 20 ft poster where the organization's representatives encouraged event attendees to make an emotional pledge to support action across the globe. 

Scroll down to see some snaps of this evening!

An RGI events production

An RGI events production

Event Type: Non-profit cocktail party

Attendees: 250 guests

What we did: Planning, Design, Production and On Site Execution

Venue: Carnegie Library Washington, D.C.

Theme: Gilded Garden of Versailles

RGI's Favorite Creation: The Artisan Bourbon Tasting Bar 

Biggest Challenge: Figuring out how to rig all that draping without nails, screws or staples.

We are always so excited to return to the Carnegie Library - so when a private philanthropist entrusted RGI with the sixth year of his opulent holiday soiree, which, in addition to treating attendees to an awesome time - gives back to a local charity every year, we were of course, #stoked.

To bring to life the client's inspiration (taken from the Gardens of Versailles) lead designer Rachael Glaws, Principal (and Commander in Chic) at RGI event + public relations took her cues from fabled gardens of all kinds and took on the challenge of brining the outside, inside.

 The event was designed around a palette of bold gold, greens and sleek white. Guests entered through a tunnel of greenery custom built on the steps of the Library, inspired by the entrance in the great literary work 'A Secret Garden'. Once through the doors candle installations flanked two columns supporting ornate draping and an oversized chandelier. Throughout the room RGI added in lush garden inspired decor such as: tree trunk side tables (painted gold of course), custom built bar canopies draped in green garland and sparking votives (courtesy of our great friends at Sweet Root Village) served as fascinating focal points. Guests were delighted by small details such as the organizations logo laminated in gold glitter on the dance floors, as well as prominently displayed on napkins and custom lighting elements throughout the room. The theme carried through to food and beverage focusing on mini portions of favorite comfort foods. Guests also enjoyed a social media photo booth, interactive video DJ, bourbon tasting bar, champagne cocktail mixologist and a confetti cannon at midnight.

1,200 toys and gifts were collected for youth support with the help of our hosts beneficiary partner: Beyond the Barb.

Scroll down for photos of this fabulous fete!