Event Type: Celebrity Client / Large Scale Non-Profit Simultaneous Events
What We Did: Planning, Design, Production and On-Site Execution
Venue: 37 restaurants in the 14thSt and Penn Quarter neighborhoods + a pop-up venue at Union Building
Theme: José Andrés’ annual summer culinary event, Dine N' Dash benefiting World Central Kitchen, a nonprofit of chefs creating smart solutions to hunger and poverty across the globe.
RGI's Favorite Creation: Puerto Rico House installations showing the work World Central Kitchen, including large scale photography, a map of the island – and virtual reality, taking guests through the experience.
Biggest Challenge: Timing of setup, from restaurants opening hours to street permits – we had a very small window for setup/installation.
Each year celebrity chef José Andrés hosts annual summer culinary event, Dine N' Dash benefiting his nonprofit World Central Kitchen. For one night, guests were able to leave their wallets at home and enjoy endless food and drink in dine-worthy Penn Quarter and 14th Street neighborhoods of Washington, DC.
RGI was brought on to handle the design, planning, management, and final execution of the event. This corporate event was different than most, in that our team wasn’t just running one large scale event in a single venue, but rather managing 37 different venues, guests, ticketing, etc. across the city simultaneously; including a launch and closing party to bookend the evening.
Founded by Andres in 2010, World Central Kitchenhas paved the way among chefs for philanthropic endeavors numerous times in the face of disaster. This year’s event celebrated its most recent accomplishment in feeding over 3.5 million victims of Hurricane Maria in Puerto Rico, making it the largest hot-meal emergency feeding operation on the island, an aspect RGI wanted to translate into the event.
In partnership with WCK, we conceptualized a way to celebrate those efforts by kicking of the evening with ‘Puerto Rico House’ pop-up at the National Union Building (918 F St NW, Washington, DC 20004) featuring cuisine from some of the Puerto Rican chefs themselves. Other installations throughout the evening included live music, and other activations celebrating the generosity and resiliency of the people of Puerto Rico.
From there, guests were able to jump to-and-from numerous restaurants throughout the city sampling small bites and cocktails, finally ending at an after-party sponsored by MGM National Harbor at Signature Theatre.
The event proved to be a huge success garnering lots of media coverage and raising over $600,000 for the charity.
Scroll down for a few of our favorite photos…