It's All in the (Rose-Colored) Details

If you’ve been following along with us here at RGI, we’re sure you have heard it a thousand times by now…. #materializethemessage. We know, we know…we sound like a broken record….in the BEST way!

Materializing the message is RGI’s philosophy that EVERY detail in our designs for our clients should elevate and illustrate the purpose of an event – and push the client’s agenda consistently to the forefront for the attendee - often in an unexpected way. This goal informs SO much of how we make an event come together for a client.

In June, we had the opportunity to put this philosophy squarely in focus for a client at their product celebration in New York City. When beauty brand KISS approached RGI to put together a memorable party celebrating the 10th anniversary of one product and the official website launch of another, we were elated. We knew the significance of this endeavor for the brand and we were ready to tackle the assignment head-on.

One of the biggest challenges we faced was how to throw essentially two different parties in the same room while keeping them cohesive and complementary to each other. A favorite venue of ours to work at in the Big Apple, Midtown Loft and Terrace, has a long rectangular space on the 11th floor that would fit the mold perfectly for the big press and influencer-filled bash! Because of the room's shape, we could easily dedicate the left side of the room to the 10-year celebration of KISS's imPress press on nails and the right to the launch of the Falscara website.

Now, all we had to do was figure out a way to mold the two parties into one – with only space for one bar. How did we do that? Well, we met in the middle – literally.

Through the most stunning white circular bar set up in the middle of the room, we took the two brands and wove them together. Not only was the physical bar branded with logos and product displays from each brand, but that back bar was the real moment!

The merging of the two sub-brands was brought to life through an oversized, lush floral display. On one side, flowers in the pink, purple and blue hues of Falscara climbed up a stunning gold and marble 4-tiered shelf, while on the other, roses, peonies and hydrangeas in imPress pinks cascaded down. Each floral display depicting individual products intertwined in the middle – representing the two stemming from the same parent company. Among the flourishing flowers, products from both were displayed artfully on trendy acrylic stands and boxes – really driving home the message. We absolutely loved the way this vision bloomed into reality!