As we bid farewell to the festive season and dive into January, RGI events looks back on the holiday kickoff event for KIMCO Realty in Kentland’s Market Square with cheer and gratitude. In our second year working with this client, we were granted two years of hindsight experience to ensure the activations around this event were as impactful as possible. The holiday season is a time for joy, community, and creating cherished memories. At this year's holiday kickoff, the festivities included exciting activities, featuring an enchanting scavenger hunt that brought the Kentland’s Market Square businesses together and spread joy throughout the community. The scavenger hunt was a carefully curated experience that added an extra layer of excitement and camaraderie to the event.
Three golden “K” ornaments were distributed to participating stores and community members were tasked with finding these ornaments within the stores. The cherry on top? A prize was awarded to the winner from the corresponding store. RGI events laid out the details of the activity through winter themed signage and clue announcements throughout the event. The captivating scavenger hunt wasn't just a festive delight; it served as a tool that brought the surrounding businesses into the spotlight. The activity engaged tenants in a more direct way and drove traffic into these stores and common areas. Participants, on their quest for the golden K ornament, not only enjoyed the thrill of the hunt but also had the chance to discover the unique offerings of each store. It was a win-win detailed activity, blending holiday fun with a valuable opportunity for local enterprises to shine.
In the grand scheme of the event, the scavenger hunt seamlessly integrated with the festive atmosphere. Picture this: a bustling market filled with the aroma of freshly made doughnuts from the food truck, the beats of the DJ setting the mood, and laughter echoing as families enjoyed face painting and snapped pictures with Santa. The scavenger hunt wasn't just an activity; it was a key ingredient that heightened the holiday spirit.
The scavenger hunt didn't just entertain; it brought people together. As families and friends collaborated to solve clues, a sense of unity and community spirit permeated the air. The shared laughter, the friendly competition, and the shared accomplishment of completing the scavenger hunt created lasting memories that will be cherished for years to come.
