Event Essentials: Bringing Your Brand to the Forefront of Your Event

How do you create a tangible representation of an intangible brand identity? At RGI events, we talk a lot about materializing the message when it comes to our clients; as a mission-driven agency, our goals are to curate experiences that leave attendees feeling immersed in organizations, no matter what type of client we are working for. While there are so many ways this can be done, we’ve identified three consistent keys to success for encapsulating a brand’s messaging into their special event.

Saturation

Bringing consistency of messaging to multiple locations in an event space through repetition is sure to help reinforce brand identity. At RGI, we place larger-than-life brand moments somewhere with a lot of foot traffic, saturating your space. Our goal is always to make the vehicle for these installations unexpected to create a “WOW” moment that will leave your attendees talking about it all evening!

Be Innovative

Creativity is at the heart of building impactful brand messaging into a special event. From unexpected installations to the tiniest details, leveraging innovation can go a long way. Thinking outside the box, such as adding custom elements to food and beverages, is a fun surprise and impactful. We’ve added custom etched logos to artisan ice spheres and floating logos in champagne towers to excite and delight! Keep messaging in front of your guests at unanticipated turns, and this will ensure attendee messaging retention.

Take Your Programming Up a Notch

Being a full-service agency, one of the ways in which we elevate and reinforce clients’ messaging is through strategic programming. A powerful script, leveraging real-world examples and beneficiary stories, adds a human element to a brand’s message. Reinforce taglines and calls-to-action with real testimonials, and add excitement to your content with an element of storytelling baked in! Incorporating dynamic visuals and sensory elements complements the storytelling; leveraging custom graphics, video elements, and sound design amplifies these elements while holding your audience’s attention. These keys to amplifying your messaging are fantastic ways to excite attendees, capture their attention, and create an immersive experience.

Every event element is an opportunity to tell your story with intention and consistency, and when the smallest details and major moments align with your brand’s voice, values, and visual identity, the event can become a living expression of your brand. Ultimately, a well-executed event will reinforce what your brand stands for at every touchpoint. We love to chat with potential new clients about how we can help you bring your brand to life through every detail to amplify your brand’s unique message.